/* Shared styles for Social Marketing Joy service pages (sub-pages of index.html).
   Brand palette + Sora/Inter, kept deliberately lean. */
@import url('https://fonts.googleapis.com/css2?family=Sora:wght@400;600;700;800&family=Inter:wght@400;500;600&display=swap');

:root {
  --coral: #F25C3B; --coral-strong: #C8401F; --amber: #F5A623;
  --bg: #FBF7F1; --ink: #211C18; --surface: #FFFFFF; --surface-2: #F4ECE0;
  --line: #E7DDCE; --muted: rgba(33,28,24,.72);
  --maxw: 820px;
  --header-h: 68px; --pad: clamp(1.15rem, 4vw, 4rem);
  --s2: .75rem; --s3: 1rem; --s4: 1.5rem;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; scroll-padding-top: calc(var(--header-h) + 12px); }
body {
  margin: 0; background: var(--bg); color: var(--ink);
  font-family: "Inter", system-ui, sans-serif; font-size: 17px; line-height: 1.65;
  overflow-x: hidden;
  -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
}
img { max-width: 100%; display: block; }
a { color: var(--coral-strong); }
h1, h2, h3 { font-family: "Sora", sans-serif; line-height: 1.1; letter-spacing: -.02em; margin: 0; text-wrap: balance; }
p { text-wrap: pretty; }

/* ===== Unified header — matches index.html exactly; shared source for all sub-pages ===== */
.container { width: 100%; max-width: 1280px; margin-inline: auto; padding-inline: var(--pad); }
.site-header {
  position: sticky; top: 0; z-index: 100; background: rgba(251,247,241,.85);
  -webkit-backdrop-filter: saturate(140%) blur(10px); backdrop-filter: saturate(140%) blur(10px);
  border-bottom: 1px solid transparent; transition: border-color .2s ease, box-shadow .2s ease;
  padding-top: env(safe-area-inset-top);
}
.site-header.scrolled { border-color: var(--line); box-shadow: 0 4px 20px -16px rgba(33,28,24,.5); }
.site-header .nav { display: flex; align-items: center; justify-content: space-between; gap: var(--s4); min-height: var(--header-h); }
.brand { display: inline-flex; align-items: center; text-decoration: none; }
.brand-logo { display: block; width: auto; height: auto; max-height: 38px; animation: logoIn .8s ease both; }
@keyframes logoIn { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: none; } }
@media (max-width: 600px) { .brand-logo { max-height: 30px; } }
.nav-links { display: flex; align-items: center; gap: clamp(.4rem, 1.4vw, 1.35rem); }
.nav-links a:not(.btn) { color: var(--ink); text-decoration: none; font-weight: 500; font-size: .98rem; padding: .5rem .25rem; position: relative; white-space: nowrap; }
.nav-links a:not(.btn)::after { content: ""; position: absolute; left: .25rem; right: .25rem; bottom: .25rem; height: 2px; background: var(--coral); transform: scaleX(0); transform-origin: left; transition: transform .2s ease; }
.nav-links a:not(.btn):hover::after, .nav-links a:not(.btn):focus-visible::after { transform: scaleX(1); }
.nav-links a.is-active { color: var(--coral-strong); font-weight: 600; }
.nav-links a.is-active::after { transform: scaleX(1); }
.nav-cta { margin-left: .25rem; }
.nav-actions { display: flex; align-items: center; gap: .75rem; }
.nav-dd { position: relative; display: flex; align-items: center; }
.nav-dd-menu { position: absolute; top: 100%; left: 50%; transform: translateX(-50%) translateY(8px); min-width: 232px; padding: 8px; display: flex; flex-direction: column; gap: 2px; z-index: 60; background: var(--surface); border: 1px solid var(--line); border-radius: 14px; box-shadow: 0 22px 46px -24px rgba(33,28,24,.45); opacity: 0; visibility: hidden; transition: opacity .18s ease, transform .18s ease, visibility .18s; }
.nav-dd:hover .nav-dd-menu, .nav-dd:focus-within .nav-dd-menu { opacity: 1; visibility: visible; transform: translateX(-50%) translateY(2px); }
.nav-links .nav-dd-menu a { padding: .6rem .8rem; border-radius: 9px; font-size: .95rem; white-space: nowrap; color: var(--ink); }
.nav-links .nav-dd-menu a::after { display: none; }
.nav-links .nav-dd-menu a:hover, .nav-links .nav-dd-menu a:focus-visible { background: var(--surface-2); color: var(--coral-strong); }
.nav-toggle { display: none; width: 48px; height: 48px; border: 1px solid var(--line); border-radius: 12px; background: var(--surface); cursor: pointer; align-items: center; justify-content: center; }
.nav-toggle span, .nav-toggle span::before, .nav-toggle span::after { content: ""; display: block; width: 20px; height: 2px; background: var(--ink); border-radius: 2px; transition: transform .2s ease, opacity .2s ease; }
.nav-toggle span { position: relative; }
.nav-toggle span::before { position: absolute; top: -6px; }
.nav-toggle span::after { position: absolute; top: 6px; }
.nav-toggle[aria-expanded="true"] span { background: transparent; }
.nav-toggle[aria-expanded="true"] span::before { transform: translateY(6px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span::after { transform: translateY(-6px) rotate(-45deg); }
/* Primary CTA (liquid-glass coral; uses #container-glass filter injected by pages.js) */
.btn { display: inline-flex; align-items: center; justify-content: center; gap: .5rem; min-height: 48px; padding: .75rem 1.4rem; border-radius: 999px; font-family: "Inter", sans-serif; font-weight: 600; font-size: 1rem; text-decoration: none; cursor: pointer; border: 2px solid transparent; transition: transform .18s ease, background-color .18s ease, box-shadow .18s ease, color .18s ease; }
.btn--primary { background: rgba(242,92,59,.85); -webkit-backdrop-filter: blur(3px) saturate(1.5); backdrop-filter: url(#container-glass) blur(3px) saturate(1.5); color: #fff; text-shadow: 0 1px 2px rgba(33,28,24,.35); font-family: "Sora","Inter",sans-serif; font-weight: 600; font-size: .95rem; letter-spacing: .005em; padding: .85rem 1.6rem; box-shadow: inset 0 1px 1px rgba(255,255,255,.55), inset 0 -2px 6px rgba(33,28,24,.22), inset 0 0 0 1px rgba(255,255,255,.12), 0 6px 18px -8px rgba(200,64,31,.55); transition: transform .25s ease-out, box-shadow .25s ease-out, background-color .25s ease-out; }
.btn--primary .btn-arrow { width: 18px; height: 18px; flex: 0 0 auto; transition: transform .25s ease-out; }
.btn--primary:hover { transform: translateY(-1px) scale(1.02); background: rgba(242,92,59,.92); box-shadow: inset 0 1px 2px rgba(255,255,255,.8), inset 0 -2px 8px rgba(33,28,24,.25), inset 0 0 0 1px rgba(255,255,255,.22), 0 12px 28px -8px rgba(242,92,59,.5); }
.btn--primary:hover .btn-arrow { transform: translateX(4px); }
.btn--primary:focus-visible { outline: 3px solid var(--ink); outline-offset: 3px; }
@media (max-width: 979px) {
  .nav-toggle { display: inline-flex; }
  .nav-links { position: fixed; inset: calc(var(--header-h) + env(safe-area-inset-top)) 0 auto 0; flex-direction: column; align-items: stretch; gap: 0; background: var(--bg); border-bottom: 1px solid var(--line); padding: var(--s2) max(var(--pad), env(safe-area-inset-left)) var(--s4); transform: translateY(-12px); opacity: 0; visibility: hidden; transition: opacity .2s ease, transform .2s ease, visibility .2s; box-shadow: 0 18px 30px -20px rgba(33,28,24,.5); max-height: calc(100dvh - var(--header-h)); overflow-y: auto; }
  .nav-links.open { transform: none; opacity: 1; visibility: visible; }
  .nav-links a:not(.btn) { font-size: 1.1rem; padding: .85rem .25rem; border-bottom: 1px solid var(--line); }
  .nav-links a:not(.btn)::after { display: none; }
  .nav-links .nav-cta { margin: var(--s3) 0 0; }
  .nav-links .btn { width: 100%; }
  .nav-dd { display: block; }
  .nav-dd-menu { position: static; transform: none; opacity: 0; visibility: hidden; background: transparent; border: 0; box-shadow: none; border-radius: 0; min-width: 0; padding: 0 0 0 1rem; gap: 0; }
  .nav-links.open .nav-dd-menu { opacity: 1; visibility: visible; }
  .nav-links .nav-dd-menu a { font-size: 1rem; padding: .7rem .25rem; border-bottom: 1px solid var(--line); border-radius: 0; }
}

/* Layout */
.pg-main { max-width: var(--maxw); margin: 0 auto; padding: clamp(40px, 7vw, 80px) clamp(20px, 5vw, 32px); }
.pg-eyebrow { font-size: 13px; letter-spacing: .15em; text-transform: uppercase; color: var(--coral-strong); font-weight: 600; margin: 0 0 16px; }
.pg-hero h1 { font-size: clamp(32px, 4.5vw, 52px); font-weight: 800; letter-spacing: -.035em; margin-bottom: 20px; text-wrap: balance; }
.pg-lede { font-size: clamp(18px, 2.2vw, 21px); color: var(--muted); max-width: 60ch; margin: 0 0 28px; }

/* Breadcrumbs */
.pg-breadcrumb { font-family: "Inter", sans-serif; font-size: 13px; margin: 0 0 16px; }
.pg-breadcrumb ol { list-style: none; display: flex; flex-wrap: wrap; align-items: center; gap: 6px; margin: 0; padding: 0; }
.pg-breadcrumb li { display: flex; align-items: center; gap: 6px; }
.pg-breadcrumb li + li::before { content: "\203A"; color: rgba(33,28,24,.4); }
.pg-breadcrumb a { color: var(--coral-strong); text-decoration: none; }
.pg-breadcrumb a:hover { text-decoration: underline; }
.pg-breadcrumb [aria-current="page"] { color: var(--muted); }
.pg-body h2 { font-size: clamp(24px, 3vw, 34px); font-weight: 700; letter-spacing: -.025em; margin: 48px 0 14px; }
.pg-body h3 { font-size: 1.2rem; font-weight: 700; margin: 0 0 10px; }
.pg-body p { margin: 0 0 18px; color: rgba(33,28,24,.82); }

/* CTA buttons */
.pg-btn {
  display: inline-block; background: var(--coral); color: #fff; text-decoration: none;
  padding: 16px 32px; border-radius: 999px; font-family: "Sora", sans-serif; font-weight: 600; font-size: 16px;
  box-shadow: 0 10px 28px rgba(242,92,59,.32); transition: transform .2s ease, box-shadow .2s ease;
}
.pg-btn:hover { transform: translateY(-2px); box-shadow: 0 14px 36px rgba(242,92,59,.45); color: #fff; }
.pg-btn:focus-visible { outline: 3px solid var(--ink); outline-offset: 3px; }

/* Case study */
.pg-case {
  background: linear-gradient(135deg, rgba(242,92,59,.06), rgba(245,166,35,.04));
  border-left: 3px solid var(--coral); border-radius: 0 16px 16px 0;
  padding: 24px 24px 20px; margin: 32px 0;
}
.pg-case .pg-eyebrow { margin-bottom: 8px; }

/* FAQ (native details) */
.pg-faq { max-width: 100%; }
.pg-faq details { border-bottom: 1px solid var(--line); }
.pg-faq summary {
  list-style: none; cursor: pointer; position: relative; padding: 18px 40px 18px 0; min-height: 44px;
  font-family: "Sora", sans-serif; font-weight: 600; font-size: 1.05rem; color: var(--ink);
}
.pg-faq summary::-webkit-details-marker { display: none; }
.pg-faq summary::after {
  content: ""; position: absolute; right: 4px; top: 50%; width: 13px; height: 13px;
  background: linear-gradient(var(--coral-strong),var(--coral-strong)) center / 13px 2px no-repeat,
              linear-gradient(var(--coral-strong),var(--coral-strong)) center / 2px 13px no-repeat;
  transform: translateY(-50%); transition: transform .25s ease;
}
.pg-faq details[open] summary::after { transform: translateY(-50%) rotate(135deg); }
.pg-faq summary:focus-visible { outline: 3px solid var(--coral-strong); outline-offset: 3px; border-radius: 6px; }
.pg-faq details > p { padding: 0 40px 20px 0; margin: 0; color: var(--muted); }

/* Cross links */
.pg-crosslinks { display: flex; flex-wrap: wrap; gap: 12px; margin: 40px 0 8px; }
.pg-crosslinks a {
  display: inline-block; padding: 12px 18px; border: 1px solid var(--line); border-radius: 12px;
  background: var(--surface); text-decoration: none; color: var(--ink); font-weight: 600; font-size: .95rem;
  transition: border-color .2s ease, transform .2s ease;
}
.pg-crosslinks a:hover { border-color: var(--coral); transform: translateY(-2px); color: var(--coral-strong); }

/* Final CTA */
.pg-final-cta { text-align: center; max-width: var(--maxw); margin: 0 auto; padding: clamp(48px, 8vw, 88px) 24px; }
.pg-final-cta h2 { font-size: clamp(28px, 4vw, 44px); font-weight: 800; letter-spacing: -.03em; margin-bottom: 22px; text-wrap: balance; }

/* Footer */
.pg-footer { background: var(--ink); color: #D9CFC2; padding: 40px clamp(20px,5vw,40px); text-align: center; font-size: .9rem; }
.pg-footer a { color: #FBF7F1; text-decoration: none; margin: 0 10px; }
.pg-footer a:hover { color: var(--amber); }
.pg-footer .pg-foot-row { margin-bottom: 14px; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .pg-btn, .pg-crosslinks a, .pg-faq summary::after { transition: none; }
}

/* ===== Scroll reveals + hero entrance (transform/opacity only) ===== */
.reveal {
  opacity: 0;
  transform: translateY(24px);
  filter: blur(6px);
  transition: opacity 0.8s ease, transform 0.8s ease, filter 0.8s ease;
  will-change: opacity, transform, filter;
}
.reveal.is-visible { opacity: 1; transform: translateY(0); filter: blur(0); }

/* ===== Primary CTA: light-sheen sweep on hover ===== */
.pg-btn { position: relative; overflow: hidden; }
.pg-btn::after {
  content: ""; position: absolute; top: 0; left: -75%; width: 50%; height: 100%;
  background: linear-gradient(120deg, transparent, rgba(255,255,255,0.28), transparent);
  transform: skewX(-25deg); transition: left 0.7s ease; pointer-events: none;
}
.pg-btn:hover::after { left: 130%; }

/* ===== Real-work showcase blocks ===== */
.work-showcase { max-width: 720px; margin: 40px auto 56px; text-align: center; }
.showcase-label { font-size: 12px; letter-spacing: 0.18em; text-transform: uppercase; color: var(--coral-strong); font-weight: 600; margin-bottom: 16px; }
.work-yt {
  position: relative; aspect-ratio: 16 / 9; max-width: 100%; border-radius: 18px; overflow: hidden;
  box-shadow: 0 20px 60px rgba(33,28,24,0.18); cursor: pointer; background: var(--ink);
}
.work-yt img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 0.4s ease; }
.work-yt:hover img { transform: scale(1.03); }
.work-yt .yt-facade-play {
  position: absolute; inset: 0; display: flex; align-items: center; justify-content: center;
  background: radial-gradient(circle, rgba(0,0,0,0.2), rgba(0,0,0,0.05));
  border: 0; color: #FBF7F1; font-size: 48px; line-height: 1; cursor: pointer;
}
.showcase-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 14px; max-width: 520px; margin: 0 auto; }
.work-tiktok {
  position: relative; aspect-ratio: 9 / 16; border-radius: 18px; overflow: hidden; display: block;
  background: var(--ink); text-decoration: none; box-shadow: 0 18px 40px rgba(33,28,24,0.15);
}
.work-tiktok img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform 0.4s ease; }
.work-tiktok:hover img { transform: scale(1.04); }
.tiktok-facade-stats {
  position: absolute; bottom: 10px; left: 10px; right: 10px;
  display: flex; justify-content: space-between; color: #FBF7F1; font-size: 12px; font-weight: 600;
  text-shadow: 0 1px 4px rgba(0,0,0,0.6);
}
.tiktok-facade-stats span { background: rgba(0,0,0,0.5); padding: 4px 10px; border-radius: 999px; -webkit-backdrop-filter: blur(8px); backdrop-filter: blur(8px); }
.work-showreel { width: 100%; max-width: 100%; border-radius: 18px; box-shadow: 0 20px 60px rgba(33,28,24,0.18); display: block; }
.showcase-caption { font-size: 14px; color: rgba(33,28,24,0.6); margin-top: 14px; font-style: italic; }
.showcase-link { display: inline-block; margin-top: 18px; color: var(--coral-strong); font-weight: 600; text-decoration: none; font-size: 15px; }
.showcase-link:hover { text-decoration: underline; }
@media (max-width: 768px) { .showcase-grid { grid-template-columns: 1fr; max-width: 280px; } }

@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; filter: none; transition: none; }
  .pg-btn::after { display: none; }
}

/* ===== Load curtain (branded logo intro; injected by pages.js) ===== */
.page-curtain { position: fixed; inset: 0; z-index: 4000; background: var(--bg); display: flex; align-items: center; justify-content: center; transition: transform 1s cubic-bezier(.76,0,.24,1); }
.page-curtain.lift { transform: translateY(-101%); }
.curtain-logo { width: 240px; max-width: 60vw; height: auto; opacity: 0; transform: scale(.92); animation: curtainLogoIn .8s cubic-bezier(.4,0,.2,1) .05s forwards; will-change: opacity, transform; }
@keyframes curtainLogoIn { to { opacity: 1; transform: scale(1); } }
.page-curtain.lift .curtain-logo { opacity: 0; transition: opacity .35s ease; }
@media (max-width: 768px) { .curtain-logo { width: 180px; } }
@media (prefers-reduced-motion: reduce) { .curtain-logo { opacity: 1; transform: none; animation: none; } }

/* ===== Ambient atmosphere (matches homepage): cream base + grid + drifting blobs + sparkles.
   Fixed to the viewport so it flows continuously as the user scrolls. ===== */
.ambient-base { position: fixed; inset: 0; z-index: -1; background: var(--bg); pointer-events: none; }
.grid-pattern {
  position: fixed; inset: 0; z-index: 0; pointer-events: none;
  background-image:
    linear-gradient(to right, rgba(242,92,59,.06) 1px, transparent 1px),
    linear-gradient(to bottom, rgba(242,92,59,.06) 1px, transparent 1px);
  background-size: 40px 40px;
  -webkit-mask-image: radial-gradient(ellipse 72% 60% at 50% 42%, #000 35%, transparent 82%);
          mask-image: radial-gradient(ellipse 72% 60% at 50% 42%, #000 35%, transparent 82%);
}
.gradient-blobs { position: fixed; inset: 0; z-index: 1; pointer-events: none; overflow: hidden; opacity: .38; }
.gradient-blobs .gb { position: absolute; border-radius: 50%; filter: blur(60px); mix-blend-mode: soft-light; will-change: transform; transform: translateZ(0); }
.gradient-blobs .gb1 { width: 700px; height: 700px; top: -10%; left: -8%;  background: radial-gradient(circle, #F25C3B, transparent 70%); animation: blob1 26s ease-in-out infinite alternate; }
.gradient-blobs .gb2 { width: 760px; height: 760px; top: 18%;  right: -12%; background: radial-gradient(circle, #F5A623, transparent 70%); animation: blob2 30s ease-in-out infinite alternate; }
.gradient-blobs .gb3 { width: 640px; height: 640px; bottom: -8%; left: 8%;   background: radial-gradient(circle, #FFD4C2, transparent 70%); animation: blob3 22s ease-in-out infinite alternate; }
.gradient-blobs .gb4 { width: 680px; height: 680px; bottom: 4%;  right: 6%;   background: radial-gradient(circle, #FFF4E6, transparent 70%); animation: blob4 28s ease-in-out infinite alternate; }
.gradient-blobs .gb5 { width: 600px; height: 600px; top: 42%;   left: 36%;   background: radial-gradient(circle, #F25C3B, transparent 70%); animation: blob5 24s ease-in-out infinite alternate; }
@keyframes blob1 { from { transform: translateZ(0) translate(0,0) scale(1);    } to { transform: translateZ(0) translate(12%,8%) scale(1.15); } }
@keyframes blob2 { from { transform: translateZ(0) translate(0,0) scale(1.1);  } to { transform: translateZ(0) translate(-10%,12%) scale(.92); } }
@keyframes blob3 { from { transform: translateZ(0) translate(0,0) scale(1);    } to { transform: translateZ(0) translate(10%,-10%) scale(1.18); } }
@keyframes blob4 { from { transform: translateZ(0) translate(0,0) scale(1.05); } to { transform: translateZ(0) translate(-12%,-8%) scale(1.2); } }
@keyframes blob5 { from { transform: translateZ(0) translate(-8%,0) scale(1);  } to { transform: translateZ(0) translate(10%,6%) scale(1.12); } }
.sparkles { position: fixed; inset: 0; z-index: 2; pointer-events: none; }
/* content sits above the ambient stack (header is z-index 100; curtain 4000) */
.pg-main, .pg-final-cta, .pg-footer { position: relative; z-index: 10; }
.pg-hero, .pg-body { background: transparent; }
@media (max-width: 768px) {
  .sparkles { display: none !important; }
  .gradient-blobs .gb { filter: blur(50px) !important; opacity: .32 !important; }
  .gradient-blobs .gb:nth-child(n+3) { display: none !important; }
}
@media (prefers-reduced-motion: reduce) {
  .gradient-blobs .gb { animation: none !important; }
  .sparkles { display: none !important; }
}

/* ===== Seamless cross-page View Transitions (Chrome 126+, graceful elsewhere) ===== */
@view-transition { navigation: auto; }
.site-header { view-transition-name: site-header; }
@media (prefers-reduced-motion: reduce) {
  ::view-transition-group(*), ::view-transition-old(*), ::view-transition-new(*) { animation: none !important; }
}

/* ===== Animated gradient (shimmer) headline text ===== */
.text-shimmer {
  background: linear-gradient(90deg, var(--coral) 0%, var(--amber) 25%, var(--coral) 50%, var(--amber) 75%, var(--coral) 100%);
  background-size: 200% auto; -webkit-background-clip: text; background-clip: text;
  -webkit-text-fill-color: transparent; color: transparent;
  animation: textShimmer 6s linear infinite;
}
@keyframes textShimmer { to { background-position: 200% center; } }
@media (prefers-reduced-motion: reduce) { .text-shimmer { animation: none; } }